‘Terrible’: Apple’s new promo video sparks backlash in Thailand
kraken

A new promotional video by tech giant Apple has been met with heavy criticism in Thailand, with many social media users claiming it offers an unrealistic, outdated view of the country.

The 10-minute clip, which has received 5.4 million views since its release on Apple’s YouTube channel on July 18, is the fifth installment of the tech firm’s “Apple at Work – The Underdogs” series.

The plot follows four characters – known as the underdogs – and their attempts to overcome workplace crises using Apple devices and software. Since the series’ debut in 2019, the characters have left their corporate jobs and founded their own company.

The latest episode is centered on their work trip to Thailand, where they hop from trains to tuk-tuks as they race against time to find a factory capable of producing a million tailor-made boxes to meet the demands of their difficult tycoon client, played by Christopher Mintz-Plasse, the actor best known for playing McLovin in high-school comedy “Superbad.”